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Interactive Social 3: Delivering Human-Centric Experiences

Interactive Social 3:
Delivering Human-Centric Experiences

November 3, 2016
10am-2pm
Lexington Public Library – Central Library

Join us November 3, as AAF Lexington presents Interactive Social 3: Delivering Human-Centric Experiences. Our three, nationally recognized speakers, will share perspectives on how to thrive in our interconnected world.

Tickets:
Members: $50
Non-members: $70
Students: $20:

Register

 


SPEAKER LINE-UP

Daniel Dejan
ETC Print & Creative Manager
Sappi
Chattanooga, TN

Haptic Brain / Haptic Brand

More than half the human brain is devoted to processing sensory experiences. How things feel drives our thoughts and behaviors, influences comprehension, retention of information, and profoundly shapes our emotional connections. Daniel Dejan explores haptics—the study of how our sense of touch shapes what we think. He’ll discuss companies that have built deep emotional connections by integrating touchable media into branded communications and shares guiding principles for all to use as touch points.

An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. He is member of Sappi’s ETC Group: Education, Consulting and Training.

 

Manija Emran
Creative Director, Title Designer
Manija Emran
Los Angeles, CA

World of Titles Fuelled by Interconnectivity

Manija will explore how a niche and rare segment of the design and entertainment world, that of film titles, thrives through the interconnected nature, growing organically and virally within the modern social media and Internet playground.

Manija Emran is an Afghan designer based in Los Angeles. She has created work for Oscar-winning films as well as the Oscar ceremony itself. The designs stem from a meticulous eye for detail and a very steady hand producing hand made title sequences for Rango, Robin Hood, London Boulevard, Bad Teacher, The Help, Fright Night, Snow White and The Huntsman, Manhunt: The Search for Bin Laden, We are the Giant, The Lone Ranger, The Huntsman: Winter’s War and most recently Franca: Chaos & Creation.

She has been listed as one of the Top Ten Women of Title Design by the notable Art of the Title and has been awarded by D&AD, One Show, SXSW and TDC amongst others.

 

Matt Rollins
Executive Creative Director
MaxMedia
Atlanta, GA

The Power of Story

Linguists, neurologists, and sociologists describe man as a storytelling animal. We communicate through story, and our brains interpret most of what we experience as narrative. It’s how we make sense of the world. For those of us who build brands and design experiences, this simple idea should inform our efforts.

Matt designs for humans. For 20+ years he has led cross-disciplinary teams with a singular focus: to create profound connections between brands and the people who matter most to them. At MaxMedia, his empathetic approach leans heavily on behavioral insight and the power of Story to engage. His work includes over a decade of involvement in the Olympic movement (working with the International Olympic Committee, host cities and corporate sponsors), as well as collaborations with The Coca-Cola Company, Visa, and IBM.

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November 3, 2016
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