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Spotlight

Tara Williams, Right Place Media

We sat down for a game of not-quite-twenty-questions with Tara Williams, Account Director at Right Place Media and Treasurer of AAF. She gave us a glimpse of life on the Accounts side of our industry—the good, the not-so-good, and a little of everything else.

AAF: Who are you and what do you do?
Tara Williams: I’m Tara Williams, I’m an Account Director at Right Place Media for clients Fazoli’s, Tomato Express (which includes local restaurants Crust, Smashing Tomato, and Bella Notte), and Papa Murphy’s Pizza. I’m the liaison between my client and anyone who has a direct or indirect effect on them. If clients, vendors, and co-vendors are happy with our endeavors at the end of the day, I’ve successfully done my job.

AAF: What’s your background?
Tara Williams: I’ve been with Right Place Media since the day we opened, February 1, 2001. Prior to that, I was a Senior Accountant at Meridian Communications. I started off in the accounting field after graduating from UK, then I gravitated to the account service side.

AAF: What made you get into this crazy business, anyway?
Tara Williams: Just luck, I guess!

AAF: What are your favorite and least favorite parts of the job?
Tara Williams: Dealing with people for both! It’s great when I can deal with a variety of nice, interesting people; dealing with difficult people is my least-favorite.

AAF: What’s the most important thing you’ve ever learned from a client?
Tara Williams: The word deadline has no actual meaning.

AAF: What is your role in AAF?
Tara Williams: I’m currently the Treasurer of AAF Lexington. I decided to get involved with the organization back in 2001 to learn more about the industry I was working in, and I’ve been a part of AAF ever since. It’s a great way to network, meet cool people, and learn about different aspects of the advertising industry! I’m not involved in any other clubs right now—if I’m going to devote myself to something, I want to make sure I can give it 100%.

AAF: When you were a kid, what did you want to be when you grew up?
Tara Williams: A teacher! But now that I’ve been in this industry so long, I can’t imagine doing anything else.

AAF: Who or what inspires you?
Tara Williams: People who are passionate about what they’re doing. I’d love to work with Hans Neubert, who spoke at Interactive Social 2.0—he was so motivating!

AAF: What advice would you give to your college self, or someone looking to follow in your footsteps?
Tara Williams: Be a stickler for details, but don’t sweat the small stuff. I’ve had a hard time learning that last one.

AAF: What’s the best thing you know how to make?
Tara Williams: Spaghetti sauce from scratch, using ingredients from my own garden!

AAF: Everybody has one of these—what’s the one ad, logo, tagline or idea you wish you’d thought of?
Tara Williams: Nike’s Just Do It.

AAF: What’s your favorite project that you’ve been involved with?
Tara Williams: Our work for the Primate Rescue Center in Nicholasville, Kentucky. They do such great stuff there!

AAF: What’s the coolest or scariest place you’ve ever been?
Tara Williams: Both in one—hovering over a volcano in Hawaii. It was wild.

AAF: Flight or invisibility? You can only choose one.
Tara Williams: Has to be flight; I love to travel!

AAF: What are your dream Jeopardy categories?
Tara Williams: Rob Thomas and HGTV. No question.

AAF: What’s your favorite thing about living and working in Lexington?
Tara Williams: The community feel.

AAF: And what’s one thing you’d think could improve the community?
Tara Williams: I’d love to see the controversy surrounding CentrePoint get settled, though—it’s causing a lot of dissention here. It just needs to get fixed.

AAF: What’s the first album you ever owned?
Tara Williams: Toys in the Attic, by Aerosmith.

AAF: And finally, what’s one word you’d use to describe success?
Tara Williams: Contentment.

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