Athlete Influencers & Sports Marketing — Lunchtime Panel

Tuesday, November 18 • 11:30 AM – 1:00 PM (doors at 11:30; program starts 11:45)
Lexington Sporting Club — The Endline Club
200 Shives Drive, Lexington, KY 40509

Take your lunch break from ordinary to outstanding. Join leaders from the University of Kentucky, BRAINBOX Intelligent Marketing, Lexington Legends and Lexington Sporting Club for a fast, idea-packed panel on how to turn local athletes into community connectors and win the hearts of the next generation of fans. This session is designed to fit your lunch hour and leave you energized with practical tactics you can use on your 2026 Marketing Strategy.

Why you should come

• Network with marketers, sponsors, and sports leaders — and tour the Endline Club after the conversation (optional).
• Short, sharp, and actionable — perfect for a workday lunch.
• Hear real campaigns and community activations from Lexington’s pro teams.
• Get strategies to engage Gen Z, families, and local businesses using athletes as authentic ambassadors.

What you’ll learn

• How to activate local athlete influencers to build trust and drive attendance
• Low-cost, high-impact ideas to reach younger fans on social platforms and in your community
• How teams and sponsors measure success beyond box scores — real KPIs that matter
• Best practices for school, nonprofit, and small-business partnerships

Who should attend

Marketing pros, brand managers, sponsorship buyers, athletic department staff, community organizers, small-business owners, and anyone who wants to learn how sports and athletes can deepen local ties and grow lasting fan relationships.

Panelists

Susan Lax, Director of Athletics Communications and Public Relations, University of Kentucky
Tim Mueller, VP of Business Development, Lexington Legends
David Simms, Director of Marketing & Fan Engagement, The Lexington Sporting Club
Tracie-Ruth Miller, BRAINBOX Intelligent Marketing

Date: November 18th
Time: 11:30am – 1:00pm
Location: Lexington Sporting Club – Endline Club

Tickets: LUNCH INCLUDED
Members: $25
Non-Members: $30

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