Gregory Potts is the COO of Lottery.com Inc. He has more than 25 years of strategic advertising and marketing experience, including the successful implementation of growth strategies for consumer brands. He has been involved in the Lexington chapter since 2017 and his favorite part of AAF is the industry it serves. In his free time, he enjoys spending time with his family, supporting his wife with her work with the Kentucky Children’s Hospital, and cheering on Cleveland sports teams. 

With over 26 years of marketing experience, Tracie specializes in developing and executing impactful marketing strategies, driving demand generation initiatives, enhancing customer user journeys, and leveraging data-driven insights for effective digital analysis. She has been involved in AAF for 3 years and her favorite part is mentoring the upcoming generation. Tracie currently works as the Director of Business Development at BRAINBOX Intelligent Marketing.

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Jen is an accomplished advertising professional with more than 20 years of experience. She has worked with Fortune 500 companies and startups, and she is currently the Vice President of Digital Markets at iHeartMedia. She has been a member of AAF for nearly 18 years, and her favorite thing about the organization is that she can attribute everything good about her career back to her membership with AAF. In her spare time she loves to travel and watch college football. 

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Joanne has been a member of AAF for over 10 years. She has served on the boards of both the Louisville and Lexington chapters. She enjoys working with Kentucky’s most creative minds and listening to our community’s growing needs in areas such as Diversity, Education, Professional Development, Creativity, and a general desire to inspire and connect with like-minded individuals. In her spare time, she does CrossFit and Ragnar Races. 

Laura Wright began her career in 1987 with D’Arcy Masius, Benton and Bowles in New York City and since then has made her mark in advertising, public relations, marketing and philanthropy communications strategy both in-house and as a consultant. She currently leads the donor relations team for UK’s Office of Philanthropy/Heath, where she uses her skills to support the clinical and academic missions of Kentucky’s flagship university. When she’s not working she loves to cook and was once a regular contributor on WKYT’s noon show. 

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Taylor is a Programmatic Advertising Account Executive at Spectrum Reach. Previously, she worked in a Marketing & E-commerce role at a local boutique here in Lexington. As an extrovert, she loves meeting new people; she joined AAF to connect with like-minded people. This is her 2nd year on the AAF board and her favorite thing is all of the great friends, insights, and education. In her free time, she loves taking her Yorkies on long walks while listening to Taylor Swift.

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Jenna recently graduated from the University of Kentucky with degrees in Marketing and Management. She currently works as a Digital Marketing Specialist at BRAINBOX Intelligent Marketing and is excited to work with AAF Lexington as a first time board member. Her favorite part about AAF is the opportunities to further develop her skills and networking with other marketers. In her free time, she likes to ride her horse, Aspen, and hang out with friends.